Revolutionizing Men's Grooming

Wake Hair

Meet Wake Hair: 

The scalp-cooling, oil-taming, light-hold hair mist for guys who hate heavy grooming.

Key Features:

• Cooling effect: Invigorates the scalp 

• Mild hold: Light natural styling without stiffness

• Dry shampoo boost: Light oil absorption to skip a wash day

• Fragrance lift: Clean, masculine scent for that just-showered vibe

Wake Face + Drift Face Set

Meet Wake Face + Drift Face:

WAKE FACE - The Cryo Recovery Serum Stick "Cold Shot for Your Face". Solid serum stick infused with: cooling menthol, caffeine, arctic botanicals, and hyaluronic acid. De-puff, revive, and hydrate tired skin on-the-go. 

Key Features:

• Cooling + tightening effect: Instant post-gym or midday refresh.

• Invisible matte finish: No shine or residue. Office or gym-bag-friendly.

• “Mini Cryo-Treatment”: Instant reviver for urban fatigue, hangovers, travel recovery, or post-workout.

• Quick use: Swipe on under eyes, temples, or cheeks. No mess, no sink needed.

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DRIFT FACE - The Drift Recovery Serum Stick "Sleep Mode for Your Face". Solid nighttime serum stick infused with calming botanicals, skin-repairing actives, and melatonin- formulated to soothe stressed skin, promote overnight recovery, and support a healthy skin barrier while you sleep. Swipe it on before bed as part of a no-fuss night routine. Your flights or late-night sleep companion.

Key Features:

• Calms inflammation, antioxidant, supports circadian rhythm: Melatonin, Oat kernel, Lavender oil, and Chamomile Extract combo reduces inflamed skin and calm your skin to sleep.

• Restores and strengthens the skin barrier: Keeps your face healthy and protected.

• Natural retinol alternative for firming and cell turnover: Bakuchiol is your go-to skin warrior.

• Quick use: Swipe on under eyes, temples, or cheeks. No mess, no sink needed.

Wake Body

Meet Wake Body:

The Electrifying Shower Gel Bar. A solid bar that transforms into a tingling gel when it hits wet skin. Infused with cooling botanicals, electrolytes, and natural exfoliants, it provides an instant wake-up jolt in the shower — workout hangover recovery.

Key Features:

• Muscle relief + electrolyte recharge: Perfect post-gym or after work shower.

• Cooling + energizing: Menthol and Peppermint Oil give your skin a boost.

•  Awakens + clears sinuses: Eucalyptus extract to help clear sinuses.

• Exfoliation: Light grit bamboo powder to keeping your skin healthy and glowing.

•  Moisturizing: Without that greasiness

•  Detoxifying: Activated charcoal to detox your skin.

•  Gel transformation on contact: for a futuristic, sensorial feel.